The Hatching of Better Beaks
(The Unabridged Version)

Many tropical moons ago, the seeds that grew into Better Beaks were dropped into the fertile Floridian muck at the edge of the “World Famous” Parrot Jungle. As young children, before they had the resources and freedom to flee the heat and humidity, co-founder Diane and her dear friend Harriet, truly two birds of a feather, lived so close to Florida’s Parrot Jungle Adventure Park that there was nothing the least bit exotic about seeing parrots and macaws flying into their yards to feast on the fruit of the guava trees. Decades later, and thousands of miles from the nearest mangrove, a series of curious events led Diane with much inspiration from her Floridian memories, to venture forth into the “jungle” of pet-food retailing.

The first step down the road to retail was an act of kindness. A friend of Diane’s was mourning the loss of his cockatiel. With characteristic compassion, and a touch of missionary zeal, she headed off in search of another bird companion for him. The search led her to a deeply worshipful experience at a pet store in San Francisco that is devoted to birds and bird fanciers. As the owner of the shop asked her about her friend, she began to educate Diane in breed and personality to help her find a good match between her human friend and the feathered friend that she  intended to acquire for him.

She purchased a baby blue-crowned conure, Crackers, for her friend and within a few days, purchased his sibling, Alfie, for herself.  Soon bird madness had seized her and within a few months, Sophie, a wily and willful Goffin Cockatoo, joined Alfie and the rest of the happy menagerie of dogs and cats.

As Diane flew into the world of bird care, she began to hatch a tasty idea. She thought it would be a great gift to the bird world to provide bird fanciers with a convenient bird bread mix -- a quick easy loaf made of nutritionally sound ingredients with a taste that would delight a bird’s palette. And so by combining the nutty, fruity and seedy notion of building a better birdie bread with the kind of in-depth nutritional research that only a food-scientist could love and a splash of sass and moxie from Momma Bird herself, a flock of flavorful loaves took flight.

The whole gaggle at Better Beaks is delighted to share Momma Bird’s Birdie Breads with you and your birds. Our birds are crazy for the stuff and we’re sure that your birds will be too.

Thanks for visiting us — drop by anytime!

Diane
The Founder of Better Beaks, Inc